RITUAL ADS · A CREATIVE PROPOSAL

Quickly show partners what their sponsorship could look like.

Turn a sponsorship brief into visuals your creative team can refine and use in a partner pitch.

Everything on this page is a proposed concept, made by Ritual Ads as a demonstration. On this page: one activation explained from start to finish, a creative note and the version that answers it, the pitch materials your salesperson gets, the same workflow at your other properties, how it runs and the pilot we propose.

One activation from start to finish: a partner stage in front of one of your venues.

This is what you could sell, shown without sound: a stage on a plaza for the partner, and the partner’s mark on the band above the theater’s doors and on the mast screen for the event window. Every step is on this page, from the photograph the concept started with to the components you could sell. It is a proposed concept, not an approved activation, and SEGA was not involved.

1The source photograph.

The concept starts from a photograph of the front of a theater. It gives the layout: the glass facade, the band above the doors, the mast with its screen, the trees and the queue at the doors. The show advertised on the band and on the tower screen that night is not part of the concept. In a pilot, this step starts from your own photography instead.

A night photograph of the front of a theater, with the band above the doors, the mast and the queue
The photograph the concept starts from.

2The proposed installation.

The same front of the theater at the same hour. SEGA is on the band above the doors and on the mast’s screen, and a play stage with two game screens stands on the plaza in front of the trees, with the partner’s mark once on its front.

The front of the theater at night with SEGA on the band above the doors and the mast screen, and a play stage in front of the trees
The proposed installation, version one.

3What the guest does. The fan experience.

The thirty-second film, and four frames from it. A boy and his mother come along the plaza toward the doors, and he stops at the stage. He steps up to the stage’s play panel for one round. His win shows on the stage screens, and the crowd around the stage sees it. They walk to the doors under the band with the partner’s mark on it. The film has sound; the frames tell the story without it.

The boy and his mother come along the plaza toward the stage
He stops at the stage on the way to the doors.
The boy's hands on the stage's play panel, a stick and two buttons
He plays one round on the stage’s panel.
The stage screens show his win to the crowd
His win shows on the stage screens.
They walk to the doors under the band carrying the partner's mark
They walk to the doors under the partner’s band.

4Proposed activation components: what you could sell.

  • Plaza activation. A partner stage on the plaza in front of the theater, with its screens and its play panel, for the event window.
  • Venue signage. The partner’s mark on the band above the theater’s doors and on the mast screen during that window.
  • Sponsor presence. The partner’s mark and colors on the stage and its screens, and the partner’s people at the stage.
  • Fan interaction. One round on the stage’s panel before the doors open, with the win shown to the crowd.

Ritual Ads makes the visuals that help sell this inventory. The inventory, its packaging and its approvals are yours. Point at a component to see where it sits.

The proposed installation with the four components marked

Point at a component.

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A creative note, and the version that answers it.

Your team reviews the concept and tells us what to change. We revise the work and keep earlier versions available for comparison. As an example, a creative director might say: Fewer marks. Keep the partner on the stage and the mast, and give the band above the doors back to the show. The second version answers that note: the band above the doors carries the theater’s own show listing again, the partner stays on the mast and the stage, and nothing else in the frame moves. The first version stays beside it.

Version two: the band above the doors back to the theater's show listing, the partner on the mast and the stage
Version one: the partner on the band above the doors, the mast and the stage
Version oneVersion two
Version one
Version one: the partner on the band above the doors, the mast and the stage.
Version two
Version two: the band above the doors back to the theater’s show listing; the partner on the mast and the stage.

Drag the handle to compare.

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Pitch materials Ritual Ads creates: what your salesperson gets.

Made from the activation above, for the partner conversation. These are the materials; the inventory they show is yours.

The concept still
Concept stills. The proposed installation as presentation-ready stills.
Fan-experience visualization. The thirty-second film of what the guest does.
Short walkthrough. The activation explained step by step, from the photograph to the doors, like the one above.
The same installation with Delta
Alternate treatment. The same installation carrying a different partner or a different treatment of the idea.
The revised version
Revised treatment. The version that answers your team’s note, with the earlier one kept.
A proposed activationthe stills, the film and the walkthrough, on one link
Sponsor-facing pitch page. One link the salesperson sends to the partner, updated with every version, like this page.
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The same workflow can be applied across all of your properties, inventory and partner categories.

Two more proposed activations made the same way: a concourse activation and a hospitality space at an arena.

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How the work runs, and who does what.

A practical loop from a brief to materials your team can use in a partner pitch. Every version is published to one link, and the earlier versions stay available for comparison.

  1. 1Your team writes the brief: the property, the partner or the category, the event, and any references.
  2. 2We return the concept as stills.
  3. 3Your team picks a direction and gives notes in plain words on any still or sentence.
  4. 4We make the film and the stills from the approved direction and check every frame and every mark.
  5. 5Your team reviews the concept and tells us what to change. We revise the work and keep earlier versions available for comparison.
  6. 6The approved materials go into the partner pitch.

What your team does directly.

Writes the brief. Chooses the property, the partner and the event. Reviews every version on one link. Gives notes in plain words on any still, film or sentence. Chooses between versions. Uses the materials in partner conversations.

What Ritual Ads does today.

Makes the concept stills, the fan-experience film and the walkthrough. Makes each revision. Checks every frame and every mark before anyone else sees it. Publishes each version to the same link and keeps the earlier ones.

What is on this page. Every still and film here is a completed demonstration asset: finished, checked, and made by Ritual Ads on its own initiative to show the approach. None of it is an approved activation, and no partner shown was involved or has agreed to anything. An approved activation is one that you and the partner have signed off, made from their brief. Your creative team owns the idea and the direction.

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Prove it on one sponsorship opportunity.

We propose starting with one sponsorship opportunity and agreeing the deliverables, budget and success measures together. The pilot would assess creative quality, production effort and usefulness in partner conversations. Where appropriate, additional creative deliverables could be included in a sponsor’s approved activation budget.

The pilot will measure how quickly we can move from an agreed brief and usable property assets to a reviewable sponsorship concept.

Agree on the pilot scope at our meeting.

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Agree on the pilot scope at our meeting.

Bring one sponsorship opportunity: the property, the partner or the category, and the event. We will bring the pilot scope to agree on together: the deliverables, the budget and the success measures.

RITUAL ADS

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Additional Ritual Ads work, if useful.Two case studies from live sports and entertainment. Press to open.

Ritual Ads is a creative studio that makes finished film from a brief. Two examples from our published case studies; the film plays in each card, and the link opens the full case study.

Super Bowl

The brief. A first-of-its-kind Super Bowl hype trailer, co-directed by Ritual Ads director Steve Davis and Sam Joos.

What we made. AI visuals blended with live-action elements in a cinematic hybrid, set to 2WEI’s ‘History in the Making’.

The result. Produced in under two weeks.

Open the case study

Reebok

The brief. Reebok’s signature-shoe launch for Angel Reese, the most followed WNBA player across all social media.

What we made. A production-ready previsualization delivered within 90 minutes, then the cinematic commercial built on that roadmap for the global launch.

The result. The Angel Reese 1 sold out globally within hours of going live, all three colorways, one of Reebok’s fastest product launches in recent history. “This could rewrite the playbook for sports marketing.” Marla Tellez, Fox News

Open the case study

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